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Street life

Celebrating city living for Taylor Wimpey Central London

How to position a new high-end property development in London?!

Taylor Wimpey Central London came to us to help them market their latest development – The Denizen – an 8,000 resident development situated within the City walls.

People buy property for the lifestyle, as much as the property itself. Even more so for a development with such a unique and desirable location – the City of London. 

We really got under the skin of this area and joined the dots between its amenities and the sophisticated and exclusive lifestyle this development could enable.

The Denizen means a person who inhabits a particular place. It was therefore our creative mission to bring to life the experience of living in the City of London.

We positioned this as living inside the innermost layer of London – a city within a city – and created an intriguing multi-layered identity, exciting our adventurous audience with revealing new discoveries. Overall we invited potential buyers to, ‘Discover the life within’.