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Patently straightforward

A crystal clear brand for Kilburn & Strode

In the complex world of intellectual property law, a straight-talking, forward-thinking firm will achieve cut-through. That’s why we were delighted to work with Kilburn & Strode – and communicate their breath-of-fresh-air approach via an updated brand.

Our research showed us that clients often feel frustrated with the complex, bureaucratic processes associated with seeking a patent – so we zeroed in on the fact that Kilburn & Strode specialised in offering honest, straightforward advice. We created a brand that helped articulate this with humour and understanding, and provided the marketing team with a comprehensive toolkit for future communications.