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Iconic past

Showcasing future visions for Knight Frank

Knight Frank are leading real estate agents with over 500 offices across the globe. In the competitive world and expanding footprint of residential developments in London their need to stand out as developers’ agent of choice has never been greater.

We worked with them to develop how they position themselves with development partners and unify their activity throughout a project’s duration.

To do that, we focussed on defining a big idea to act as a distinctive platform for their marketing activity. Looking deeper into the projects that Knight Frank have acted as agents for became our inspiration. Stone Henge, The Shard, The Empire State Building, Crystal Palace and Fountains Abbey (to name only a few) can all be summed in one word: Iconic.

It’s a word that unifies what they do, gets their teams out of bed and underlines the ability and experience that define why they are uniquely placed to deliver for their partners.

The idea – We Love Iconic – was devised and informed the basis of a flexible and memorable messaging construct that enables Knight Frank to talk about different aspects of their offer and expertise: We Know Iconic, We Sell Iconic, We Market Iconic, We Are Iconic...

This was brought to life through a bold look and feel to convey confidence and signal that this business does things differently. Referencing the strength of the Knight Frank core brand colours, a vibrant secondary colour palette was defined and a bold headline typeface was introduced.

We Love Iconic was successfully applied to the pitch and tender documents for Television Centre in West London and Knight Frank are now the developers partner for that project. The strength of the idea is underlined by its ability to extend into the commercial marketing phase of the project as: Live Iconic.